What is Brand Identity?

Brand Identity is the collection of all elements that a company creates to portray the right image to its consumer.

What does a brand identity include?

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Your brand identity should be unique and must translate across mediums.

How do you build your brand identity?

  • Create and Complete Your Brand Strategy: Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it.
  • Dig Into Your Current Brand Identity: Make critical researchs until you get to the core of your brand.
  • know your personas
  • Identify Your Competition: it’s crucial to understand not just who your competition is but how your brand compares, in perception and presentation.
  • Write Your Content Brief: Start with a creative brief that details the pertinent info you need to keep your audience on track.
  • Brainstorm Your Visuals: take valuabe text-based information and translate it into visual concepts.
  • Design Your Individual Elements: You want to design each element in the order dictated here, as each element influences the other. They should work and in hand.
  • Build Your Brand Style Guide: this Include clear, easy-to-follow guidelines for every part of the brand identity, including examples and use-cases.

How do you showcase your brand identity?

  • Website Design
  • SEO
  • Social media
  • Live Streaming
  • Unique Brand, and many more. Techphilia Ng is always ready to take yor business to the next level.
    Be patient, give yourself and your customers’ time to discover and appreciate your brand.

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