Instagram is an essential tool for growing a business and increasing leads for sales through effectively constructed marketing efforts. It can introduce your brand to boundless audiences and also effectively build brand awareness and drive conversions at the same time.
Increased Brand Awareness
Implementing Instagram advertising platform will greatly increase your brand recognition as you will be able to engage with a large and diverse audience of potential consumers through these ads. Get employees, customers, and any other stakeholders to “follow” your page. Simply having a big following of people connected with your profile gives a greater opportunity to get engagement and to be seen by others who are not connected with your business’s Instagram profile. They may not use your services the minute they discover you or see your ad but have a great chance of buying with you when they require your products/services.
Better Customer Satisfaction
Instagram is a networking and communication platform. It is important to create a voice through your content and engagement on this platform because it will give your brand a unique identity. A company that is devoted to customer satisfaction that takes the time to compose personal messages and shows that they care about the customer will inherently be viewed in a positive light, even if it is responding to a negative complaint/issue relating to the brand. Instagram is not just limited to introducing your brand’s products and promotional campaigns. Instagram is seen as a service channel by existing or potential customers where they can communicate directly with the business.
Ad targeting allows you to put your ads in front of the right people. Instagram makes it easy for brands to create and distribute these ads to interested/specific users based on company goals, focus, and intent. Targeted Instagram advertising is an excellent way for companies to get the most out of objective-based marketing campaigns.
Given Instagram’s mega-sized user following (with over 800 million and growing) and broad networking capabilities, Instagram is so much more than a conventional social media platform. Instagram Ads is the ideal solution, letting you pay to ensure that your content is seen.
Would you like to run Instagram ads with experts and get a very great result? Contact us today